Clothing with intent
Standing in the rain at Glastonbury Festival 2009, Kate Benton had a revelation.
WiTHiNTENT uses fabric from the tonnes of broken and damaged tents that are left behind at the end of music festivals, to create shower-proof clothing and accessories for the festival market. Each item is designed and made in the UK. This is the story of how it all started…
Whilst leafing through her slightly soggy copy of The Glastonbury Paper, Kate was astounded to read that thousands of tents are left behind at this festival alone every year – with the majority ending up in landfill. Inspired by Glastonbury’s environmental responsibility, Kate decided that something had to be done to help break the disposable nature of our society. And so the idea for WiTHiNTENT was born. Tents that are left behind by naughty boys and girls are up-cycled to make beautiful, functional, ethically made shower proof clothing and accessories. Ever-mindful of her original inspiration, Kate works with London-based local community projects to create innovative, fun designs – ensuring that all garments are 100% British made and designed, and most importantly, 100% tent! And with all the colourful designs of tents available these days, each garment is completely unique - the possibilities are endless! WiTHiNTENT’s range of shower-proof hoodies, ponchos, pac-a-macs, bags and bunting is ever expanding. 2011 has seen products available at GROW in Selfridges, Oxford Street, a collaboration project with Guerrillagardening.org. With stalls confirmed at the UK’s biggest festivals this summer, Kate’s inspired designs will provide the ultimate in showerproof chic this Summer.
Who knows? If you were naughty and ‘forgot’ your tent at a festival last summer, you might just see someone wearing it this year!
More info on WiTHiNTENT .
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