Black Friday, a day when every outdoor retailer in The States is trying to get people to buy more gear.
In the middle of all this Patagonia is encouraging people to keep their wallets in their pockets and use the stuff they have.
They have releasing Worn Wear, a short film which celebrates the stuff people already own and the quality of the life people can enjoy.It takes you to an off-the-grid surf camp in Baja, Mexico; a family’s maple syrup harvest in Contoocook, Vermont; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary Alpinist. Worn Wear also features exclusive interviews with Patagonia founder Yvon Chouinard.
Worn Wear will be released online on Black Friday and in 15 Patagonia retail stores. in The States., Show up at one of the chosen public venues, and you’ll get to sample Patagonia’s new California Route beer made by New Belgium Brewery.
Patagonia’s new gear repair program also launches on Black Friday, in partnership with iFixit. The companies are publishing a series of free repair guides, which include basic sewing lessons. So while you’re recovering on the couch from too much turkey and pumpkin pie, stitch up that old pack or jacket—and then go use them on Black Friday instead of shopping for new gear. Read more…
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