REI – the Upside of Change

| Recycle Outdoor Gear | 14th May, 2013

Glen Coe

 

Running any web bases organisation you spend long hours in front of the  screen. In doing so you read lots of stuff on your chosen subject. That’s a given.

The ROG subject of choice is recycling reuse and on a deeper level sustainability within our all time favourite industry.

There are loads of articles, papers, blogs and website passionate about trying to help the outdoor industry follow a more sustainable path. Many are written by professionals in the sustainability industry. Yes there is one. They are often helpful accurate and sincere. But so often it is like attending a conference. You know the sort of thing, speaker, notes, questions and we all leave the room to go back to the real world. Job Done.

It’s rare to get some words from individuals that have actually tried to do something and achieved.  Even more so when it’s on behalf of a large and very well-respected company in our industry.

How many of you think its Patagonia?

Well this time it isn’t the company or co-op is REI and the person concerned is Kevin Hagen.

In his own words…

After 7 years of working on sustainable business at REI I am taking some time to reflect and share some of the things I learned…

If you are interested in how our industry and not forgetting that includes the biggest stakeholder the customer adapts to a more sustainable way of doing read his blog it is well worth it.

WHAT I LEARNED ABOUT SUSTAINABILITY AT REI PART 1: ABUNDANCE OVER SCARCITY

WHAT I LEARNED ABOUT SUSTAINABILITY AT REI PART 2: METRICS OVER INTUITION

WHAT I LEARNED ABOUT SUSTAINABILITY AT REI PART 3: INCREMENTAL VS BREAKTHROUGH CHANGES

Back to Reuse of Outdoor Gear

Sarah Howcroft

 

 

A day full of surprises

| Recycle Outdoor Gear | 8th May, 2012

ROG says thank you

It was Bank Holiday Monday raining windy and I was working…

Something very special happened.

A Direct Message tweet from @MyOutdoorsUK this is was the text:

Working on new site design and was going to have a sell/swap/buy section but makes more sense to direct people to you, is that OK with you?

I have been in and around the UK outdoor industry for many years and not much surprises me. Then out of the blue an action such as this, that took me completely by surprise.

MyOutdoors have just given their website a big make over and the intention was to include in the new make over a buy, sell, classified listing of used outdoor gear. They are not doing this and have chosen to link to ROG instead. In doing this they have undoubtedly strengthen ROG. Their belief that the trade has to work together to move towards a more sustainable business model was put before their own quest for traffic.

It is very rare that this happens. I can hear a few murmurs of all is fair in love, war and lets not forget business. Increasingly the new spirit of more enlightened business is collaboration with regard to the bigger problems especially in the quest for more sustainable business models.

If lovers of outdoors can’t take responsibility for conserving our resources and environment how can we expect others to? Every product we can reuse means one less product to dig out of the ground or use precious resources manufacturing while giving value to those who can use what we no longer choose to. We chose to support ROG’s initiative because it’s only by working together that we can make a difference and ROG is leading the way spreading the message. -Dave Mycroft – MyOutdoors

The new website is extensive, it will keep you up to date with the latest news, views and reviews from the UK’s outdoors. The UK outdoor calendar is excellent, a new job service, how to guides, reviews, news, editorial comment it has got the lot and more. I understand there is more to come as well.

Please join me in saying a big thank you to MyOutdoors and could I ask you to like them on Facebook and follow on Twitter to show our appreciation.

Thank you from all at ROG

Sarah Howcroft

 

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