Running any web bases organisation you spend long hours in front of the screen. In doing so you read lots of stuff on your chosen subject. That’s a given.
The ROG subject of choice is recycling reuse and on a deeper level sustainability within our all time favourite industry.
There are loads of articles, papers, blogs and website passionate about trying to help the outdoor industry follow a more sustainable path. Many are written by professionals in the sustainability industry. Yes there is one. They are often helpful accurate and sincere. But so often it is like attending a conference. You know the sort of thing, speaker, notes, questions and we all leave the room to go back to the real world. Job Done.
It’s rare to get some words from individuals that have actually tried to do something and achieved. Even more so when it’s on behalf of a large and very well-respected company in our industry.
How many of you think its Patagonia?
Well this time it isn’t the company or co-op is REI and the person concerned is Kevin Hagen.
In his own words…
After 7 years of working on sustainable business at REI I am taking some time to reflect and share some of the things I learned…
If you are interested in how our industry and not forgetting that includes the biggest stakeholder the customer adapts to a more sustainable way of doing read his blog it is well worth it.
Back to Reuse of Outdoor Gear…